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Before stocking up on toner cartridges,it’s important to

Sell more!

The best sales people will tell you that selling is all about finding a perfect fit between your product or service and your customer’s needs. But an incredible number of sales are lost just because the seller did not know his or her product’s attributes well enough, or just wasn’t able to communicate them effectively.

Knowing what you are selling is absolutely critical, more so for you as a business owner or manager. This is particularly true when you are selling products with technical specifications. After all, you are the person your customers, partners or colleagues will turn to when they need information. But equally important, there are some absolute basics every person in your organization who is in contact with a customer should know:

Creating the perfect sales pitch

You may not be a professional salesperson, but as a small business owner you need to be able to sell like one. Unlike pitching to an investor or venture capitalist, a sales pitch is often much shorter, perhaps it is a spur of the moment encounter as opposed to a pre-scheduled appointment. You only have a small window of opportunity to get your potential client interested and ideally get them to agree to move the sales process forward.

Here are some pointers to help you create a sound sales pitch that can get even a tough audience to sit up and take notice.

India Small Business Event by HP

HP explains why printer ink is so expensive

"There's a perception that ink is one of the most expensive substances in the world," says Thom Brown, marketing manager at HP.

Well, yeah.

One might get that feeling walking out of a store having spent $35 for a single ink cartridge that appears to contain fewer fluid ounces of product than a Heinz ketchup packet.

Brown was ready to explain. His presentation included a series of PowerPoint slides aptly titled "Why is printer ink so expensive?" I was ready for answers.

When bargain ink is no bargain at all, HP offers Ink Amnesty

I admit it: I look for bargains. I've tried the generic brands in the supermarket. I once trusted a friend's recommendation that retread tires were just as good as the original brand name tires that came with a new car.That budget buy resulted in a blowout in the middle of the Mohave Desert with near-disastrous results. And I've haven't made a trade-off like that since. I learned the hard way that what may seem like a bargain is often no bargain at all -- especially when it fails to deliver as

12 tips for better e-mail etiquette

 remember opening my first e-mail account and thinking how much fun it was to send a message to a friend. However, most people now no longer find e-mail simple or fun. E-mail messaging now exceeds telephone traffic and is the dominant form of business communication. Some workers tell me that handling e-mail consumes half of their day. A recent Wall Street Journal report indicates that soon employees will spend three to four hours a day on e-mail.

Don't you wish that every person who received a new e-mail account had to agree to follow certain rules to use it? There are certain professional standards expected for e-mail use. Here are some things to keep in mind regarding professional e-mail conduct: